Glossary

PREPRESS:

Prepress is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing. The prepress procedure includes the manufacture of a printing plate ready for mounting on a printing press, as well as the adjustment of images and texts or the creation of a high-quality print file.

IMPOSITION:

Imposition is one of the fundamental steps in the prepress printing process. It is the method of arranging the printed product’s pages on the sheet, in order to obtain faster printing, simplify binding and reduce paper waste.

PREFLIGHT:

Preflighting is a term used in the printing industry to describe the process of confirming that the digital files required for the printing process are all present, valid, correctly formatted, and of the desired type. Here is a partial checklist that this process includes:

  • Images and graphics embedded by the client have been provided and are available to the application.
  • Fonts are accessible to the system.
  • Image files are of the correct color format.
  • Confirming that the page layout document size, margins, bleeds, marks and page information all fit within the constraints of the output device and match the client specifications.

OFFSET PRINTING:

Offset is a sheet-fed printing process that takes a pre-inked image and transfers it onto a rubber blanket or metal surface. This transferring of the image onto these surfaces is known as ‚Äėoffsetting‚Äô.¬†Once an image has been offset onto the surface, it is then transferred to the printing surface.¬†This process is ideal for Pantone color matching priorities.

WEB PRINTING:

This process involves printing from rolls which is a continous feed until the end when it is sheeted and converted to a folded signature (8/16/32 page typically).

DIGITAL PRINTING:

Digital printing is the modern equivalent to offset printing. The difference lies in that digital printing requires the use of all digital equipment. Content creation is completed on computer and sent directly to our commercial digital color printers. This process is ideal for shorter runs, full color photo elements or special media requirements. All colors produced involve a combination of Cyan, Magenta, Yellow & Black. (CMYK)

It should be noted that not all pantone specific colors translate to digital CMYK efficiently. Updated Pantone (PMS) Swatch books will indicate the colors that have the best chance of matching a CMYK equivalent.

BINDERY:

The bindery department is generally the last stop in the printing process. Here, all finishing needs will be addressed which might include cutting, folding, drilling, as well as:

  • Collating: The process of gathering sheets or signatures together in their correct order.
  • Comb binding: A binding¬†process of taking a stack of paper that has been square hole punched and inserting a flexible plastic comb along the edge that is popular for manuals, catalogs and reports.
  • Perfect binding: A binding process where the signatures of a book are held together by an adhesive.
  • Spiral/Coil¬†binding:¬†This is the process of taking a stack of paper that has been hole punched and¬†spiraling a plastic or metal wire through the edge to create a lay flat document.
  • Saddle Stitch: Binding a booklet by stapling the spine.
  • Shrink Wrapping:¬†A protective wrapping of a clear plastic film that is shrunk by heat to form a sealed, tight-fitting package.

DIRECT MAIL:

Direct mail marketing is the use of the postal mail service to send marketing materials to potential or current customers that have been on a mailing list. Direct mail marketing is a popular choice for non-profit organizations and political campaigns. Proper mailing lists and target audience analysis play an important role with direct mail. Contact CPS today for mailing list solutions.

EVERY DOOR DIRECT MAIL (EDDM):

This is a program offered by the United States Postal Service that allows businesses to reach every home or address in a select geographic area efficiently and affordably.

FULFILLMENT:

The process of receiving, packaging and shipping orders for goods to the end user.

TACTILE:

1 :  perceptible by touch :  tangible     2 :  of, relating to, or being the sense of touch
“Tactile Experiences Matter” is a phrase you may hear CPS use from time to time because the print solutions we have been providing since 1972 represent one of the most genuine tactile forms of communication there is. The function, fit and finish of a¬†product is an important aspect of Commercial Printing Services.

 

 

 

 

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